Content creation is the bulk of what I do these days. As a journalist with a lot of experience writing in a corporate setting it’s been an easy transition to being a content writer.
The list of who I have written for could make an entire blog post all on its own, but the list has included newspapers, magazines, home builders, construction companies, insurance companies, event companies, cities, towns, and marketing companies.
Being a content creator can encompass a variety of things; from video, to social media, blogs and website content. What a content creator is for me is a fancy way of saying I write things for people. What those things are, and how they are used varies wildly, and can be the difference between a successful campaign or an utter failure.
What I’ve Learned Being a Content Creator
I’ve learned a lot of lessons in the marketing industry, and perhaps one day you’ll see a blog post about all of those lessons, but for now I’m going to focus on the main thing I have learned.
I can’t stress this enough. The quality of the content you put out matters.
Now more than ever people are looking for authentic content. Whether you’re recommending watches, selling insurance, or educating new home buyers, people want an authentic experience.
This mean’s that who you hire to do your writing, make your podcasts, and create your videos reflects directly back on you as a brand. If you create blog post after blog post that is just one big word jumble of SEO driven content, you’ll quickly find that your message and your brand are failing at delivering your key messages.
Whether you’re hiring a freelancer like yours truly, or an in-house team of experts, make sure the people you have crafting your brand image, are as committed to your business as you are.
How to Become a Content Creator
There are a number of different paths towards becoming a content creator. You can get a diploma or degree in journalism, marketing, communications, advertising, or business. Or you can just start creating. There are many stories of YouTube stars, and acclaimed bloggers, who became who they are by just doing it.
Whatever the medium you’re looking to break into – or even if it’s all of them – study what’s happening in the industry. Follow influencers, get on a variety of social platforms, read blogs, watch videos, listen to podcasts and then start showcasing your talents to the world.
If you’re looking to get hired on by a company, they are going to want to see examples of work you’ve done. Create a website or social media accounts that showcase what you can do. Another great way to gain experience is by working for organizations that perhaps can’t afford a full-time creator.
One word of caution. Don’t work for free.
While it may give you experience and company’s will tout it as being “great for your portfolio,” it devalues what we all do. Your work and your time are worth something, and while how much you will get paid will depend on your level of experience and the size of the company you’re working for, you should always make something.
Questions about getting started in the industry, or about my experience? Leave a comment!
Are you looking to add a content creator or writer to your marketing team? Contact me about what my 12 + years of experience can do for your organization!